Michael is founder of LAVACROSS Group. He is a serial Entrepreneur. Since 2010 he started his journey as entrepreneur in international business after serving at some renown German und US companies. Along the way of building up his successful business in international trading, he began to share his rich experience in this field and pursuing his passion of digital marketing with China focus. Michael holds a MBA in International Marketing and comparative management from Leonard N. Stern School of Business of New York University. He is also the founder and president of AFFINITY CHINA BUSINESS CLUB in Frankfurt.